How I handle your details

Who I am

This site belongs to Simon Berenbaum, trading as S Berenbaum, Jerusalem, Israel. I decide what happens with the details described here. For anything about them, write to info@sberenbaum.ai.

When you send a message

What I get: your name, company, email, phone if you give it, the line you write about your business, the time, the page you sent it from, your browser type, and how you reached the site (the site or link that sent you, for example a search engine, LinkedIn or an email, and the first page you landed on).

Why: to reply to you and, if we go on to work together, to prepare that work; and to know which channels bring the people who write to me.

On what basis: my legitimate interest in answering business enquiries and knowing where they come from; where you yourself are the prospective client, also the steps you asked me to take before a contract.

Do you have to give them? No law requires you to. Without them I can’t reply.

Who receives them: they are stored in a database run for me by Cloudflare in its European region and delivered to my mailbox at Microsoft 365. Nobody else.

When you book a call

The same details as a message, plus the time you choose and whether you want a video or a phone call. The booking is made in my calendar through Microsoft Bookings, which sends you the confirmation and, for a video call, the link. Microsoft processes these details for me, under its own terms. Same reasons, same basis, same answer on whether you have to give them.

How long I keep them

Twelve months after our last contact. If we work together, for as long as we do and then as long as the law on business records requires.

The bot check on the form and the booking page

Both are protected by Cloudflare Turnstile, which loads only when you start filling them in. It processes your internet address and signals from your browser to tell a person from a bot, and keeps one technical value in your browser on Cloudflare’s own domain for that purpose. Cloudflare acts for me in this and may also use the signals to improve its bot detection, under its Turnstile Privacy Addendum. Basis: my legitimate interest in keeping the forms free of bots.

How the site is used

I measure the use of the site with my own tool, not a third party’s. It records the pages viewed, what was clicked, how far down a page you scrolled, which sections came into view, the steps of the booking page, how long you stayed, the size of your screen, your browser language and the site that sent you. It keeps one random code in your browser’s session storage so the pages of one visit are counted together; the code disappears when you close the tab. To tell visitors apart within one day it uses a code made from your internet address and browser type with a daily secret; the code changes every day and cannot be turned back into you. It sets no cookies, builds no profile, recognises no one from one day to the next, and follows you to no other site. The records are added up monthly; the individual rows are deleted after 13 months. Basis: my legitimate interest in knowing how the site is used, to improve it. If your browser sends a “do not track” signal, nothing is recorded. You can switch the measurement off for your browser here: Switch measurement offSwitch measurement on, and on again the same way.

Hosting

The site is served by Cloudflare, which keeps short-lived technical logs (internet address, request, time) to run and protect the service. I don’t use them to identify anyone.

What this site does not do

No cookies of its own, no advertising, no tracking pixels, no Google Analytics or social media tools, no fonts or scripts from third parties except the bot check. No decisions are made about you by a machine. Your details are never sold, never passed on for marketing, and never used to train an AI model.

Outside Israel and the EU

Cloudflare and Microsoft may process details outside Israel and the EU under their standard contractual clauses. The EU recognises Israel as protecting personal data adequately.

Your rights

You may ask to see the details I hold about you, to correct them, to have them deleted, to restrict their use, to object to their use, and to receive the details you gave me in a portable form. I give these rights to everyone, wherever they are. In Israel, the Protection of Privacy Law, 1981, grants the right to see and correct your details; in the EU and the UK, the GDPR and the UK GDPR grant all of them, and the right to complain to your data protection authority. Write to info@sberenbaum.ai; I answer within 30 days.

Changes

When this page changes, the date at the top changes with it. The Hebrew version is the binding one for visitors in Israel.